Triple J Unearthed – New Station: Music News
On Wednesday 5 October 2011 triple j and ABC Radio will launch a second triple j station: triple j Unearthed.
In an historic moment triple j Unearthed will become a full-time digital radio station devoted entirely to new Australian music. Playing only unsigned and independent Australian artists, it provides a national outlet for emerging artists to develop and be discovered.
Since its inception triple j Unearthed has been an innovative vehicle for the discovery of new Australian music – from its evolution in the mid 90s as an on-air band competition to the introduction of the web service in 2006, to the launch of the Unearthed iPhone app on mobile platforms in 2010. The digital radio station is the next step in triple j’s vision to share new Australian music with music lovers in Australia and around the world.
triple j Unearthed harnesses the strong triplejunearthed.com online community of over 30,000 artists and 250,000 users. A site that after five years, is an integral music discovery service for not only music consumers but also the Australian Music Industry with a staggering amount of success stories including Art Vs Science, Boy & Bear, Washington, Stonefield, The Jezabels and so many more.
The station will be heard on digital radio in five capital cities (Melbourne, Sydney, Brisbane, Adelaide and Perth) and online around the world from triplejunearthed.com.
ABC Director of Radio Kate Dundas states “This is a key day for the ABC and the radio industry’s push into digital services – with the launch of triple j Unearthed, listeners with digital radios will now have double the number of ABC Radio stations available than on analogue. triple j Unearthed will certainly be the freshest digital radio offer in the market for lovers of new music.”
triple j Manager Chris Scaddan “There is so much quality Australian music being made right now and triple j wants to share as much as we can. triple j Unearthed will be unique in that it’s 100% Australian music, 24 hours a day, 7 days a week. It’s going to give airplay to many artists who have never had it before and make it even easier for fans to discover new Australian music.”
triple j Unearthed will have its first day on air on Wednesday 5 October. To celebrate the launch, they’re throwing simultaneous live events in the six capital cities that receive digital radio. These shows will feature the very best of the current Unearthed talent. More info soon.